Anna Farmery of The Engaging Brand “in a talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead”. The talk is about:
Are brands in decline?
What do we mean by the death of a brand?
What is the significance of the rise of own labels?
Have brands developed personality disorders?
Why do many of the global brands come from small countries?
How employee engagement relates to creating a brand.
Evolution of brands towards fragmented brands.
Impact of depression as a major illness and how effect depression and their role in coping with depression.To listen the podcast click here. (In the photo :Anna Farmery)
TOPICSArts Books Branding Business and Society Competitiveness CSR and Global Brands CSR Reporting Economics/Politics Ethics Forward Thinking Happiness and Well-Being Ideas Worth Spreading Leadership Marketing and Advertising Nice Brands Nice Capitalism Other Languages Edition Philanthropy and Corporate Contributions Science and Technology Uncategorized
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