Are we Facing the Death of the Brand?

Anna Farmery of The Engaging Brand “in a talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead”. The talk is about:
Are brands in decline?
What do we mean by the death of a brand?
What is the significance of the rise of own labels?
Have brands developed personality disorders?
Why do many of the global brands come from small countries?
How employee engagement relates to creating a brand.
Evolution of brands towards fragmented brands.
Impact of depression as a major illness and how effect depression and their role in coping with depression.To listen the podcast click here. (In the photo :Anna Farmery)

About Costas Kataras

Futurist,Strategist,Speaker; Author of "Nice Capitalism" ;Purveyor of the "Nice Way" strategy, for a sustainable future for Brands,Corporations and Society. http://www.costaskataras.org
This entry was posted in Books, Marketing and Advertising. Bookmark the permalink.

1 Response to Are we Facing the Death of the Brand?

  1. Petros says:

    a very interesting podcast for everyone to listen

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