Who says beauty is not sustainable?

Why is an ageing society significant for L’Oréal and its consumers? How the cosmetics giant approach biodiversity challenges? What is its position on scientific breakthroughs such as adult stem cell research?
These and other key sustainability topics have been identified by L’Oreal through active engagement and consultation with stakeholders. Each topic has been analysed, both in terms of stakeholder concern and relevance to the company, and mapped on a grid . Click here to see the graph and to download a factsheet summarising L’Oréal’s approach to each of these challenges and topics. For the company’s latest sustainable report click here.
“L’Oréal’s engagement draws on a vision of corporate responsibility in which economic success, human progress and social development go hand in hand”, says Jean-Paul Agon, the company CEO. And he adds: “Providing access to products that add to quality of life, while safeguarding the planet’s natural capital and contributing to society, are the key ways in which L’Oréal can create value to benefit everyone. Contributing to a more beautiful life and a better world is L’Oréal’s constant ambition”. Who says beauty is not sustainable?

About Costas Kataras

Futurist,Strategist,Speaker; Author of "Nice Capitalism" ;Purveyor of the "Nice Way" strategy, for a sustainable future for Brands,Corporations and Society. http://www.costaskataras.org
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