This blog is committed to sharing intellectual capital amongst thought leaders, corporate thinkers and knowledge seekers with the aim of promoting a more “people- centric” corporate social contract, enriched with human ‘ethos’ and closer to the idea of ‘metron’ (measure ).The quote from the Greek philosopher Protagoras is key to this mission: “Man is the measure of all things”. This is a totally open, sharing initiative and we invite everyone to join our community and support the *Nice Way* strategy, for a sustainable future for Brands, Corporations and Society, as first presented in the book “Nice Capitalism “ (2008), by Costas Kataras. (www.costaskataras.org )

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