Author Archives: Costas Kataras

About Costas Kataras

Futurist,Strategist,Speaker; Author of "Nice Capitalism" ;Purveyor of the "Nice Way" strategy, for a sustainable future for Brands,Corporations and Society. http://www.costaskataras.org

Twitter enters the boardroom?

As social media spreads around the globe, one enclave has proven stubbornly resistant, according to FastCompany: the boardroom. Perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. … Continue reading

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IKEA Foundation : “Soft Toys for Education “ campaign was able to donate 12,4 mil euro last year

Every year, the IKEA Foundation donates €1 for every soft toy sold in participating IKEA stores in November and December. The donation goes to Save the Children and UNICEF , and is spent on children’s educational projects. The IKEA Foundation … Continue reading

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Diageo publishes its 2012 Sustainability & Responsibility Report

Diageo, the world’s leading premium drinks business, publishes its 2012 Sustainability & Responsibility Report. The report highlights progress and aspirations across the company’s key sustainability impacts including alcohol in society, water and the environment, socio-economic development, people, and governance and … Continue reading

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Harvard Business School: education program on Corporate Social Responsibility

Harvard Business School (HBS) will host an executive education program, Corporate Social Responsibility: Strategies to CreateBusiness and Social Value, from October 17–20, 2012 on the HBS Campus.  Corporate Social Responsibility will address the challenge of balancing business objectives and social … Continue reading

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Brands in the Edge of Ethos : You Want Success? Start a Mass Movement.

There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes  and , ultimately, find and  push their buy button in their brain . … Continue reading

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After Capitalism? “Nice Capitalism” … of course !!

Economist Jayati Ghosh has seven dreams for an ideal society, which would root out inequality but preserve cultural differences. You can see the relevant video in Guardian here. She is one of the world’s leading economists, professor of economics at Jawaharlal … Continue reading

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Monsanto and other Global Brands Give Millions to Kill GMO Labeling

New campaign finance reports reveal that Monsanto Co. just contributed $4.2 million to defeat Proposition 37 in California / US, which would require labeling of genetically engineered food, according to consumer watch dog Right to Know .  That is the largest contribution … Continue reading

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Σε αφανισμό οδηγούνται οι μεγάλες ελληνικές βιομηχανίες από τις εξοντωτικές τιμές του φυσικού αερίου

Με Ειδικό Φόρο Κατανάλωσης (ΕΦΚ) δεκαπλάσιο από άλλες χώρες, έλλειψη ανταγωνισμού, μονοπωλιακές πρακτικές, άκαμπτο ρυθμιστικό πλαίσιο και εξοντωτικά τιμολόγια που είναι 100% ακριβότερα από ότι σε γειτονικές χώρες και σε χώρες της ΕΕ, το φυσικό αέριο βάζει τη ταφόπλακα στην … Continue reading

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THE NEW TRIAL OF SOCRATES 2012: Serious stuff for Thought Leaders

In the spring of 399 B.C., Socrates confronted 500 Athenians, citizens, judges and jurors, in his trial initiated by the charges leveled at him by Meletus, Anytos and Lycon. The trial began with a reading of the formal charges: Socrates … Continue reading

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Building Ripples Into Your Futureproof Brand

By Marc Stoiber The concept of brand has rippled, or expanded, greatly with the rise of sustainability. Suddenly, it isn’t all about limiting interaction to times revolving around consumption. Companies are thinking about how the consumer can do more, impacting … Continue reading

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