Category Archives: Business and Society

Harvard Business School: education program on Corporate Social Responsibility

Harvard Business School (HBS) will host an executive education program, Corporate Social Responsibility: Strategies to CreateBusiness and Social Value, from October 17–20, 2012 on the HBS Campus.  Corporate Social Responsibility will address the challenge of balancing business objectives and social … Continue reading

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Brands in the Edge of Ethos : You Want Success? Start a Mass Movement.

There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes  and , ultimately, find and  push their buy button in their brain . … Continue reading

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Monsanto and other Global Brands Give Millions to Kill GMO Labeling

New campaign finance reports reveal that Monsanto Co. just contributed $4.2 million to defeat Proposition 37 in California / US, which would require labeling of genetically engineered food, according to consumer watch dog Right to Know .  That is the largest contribution … Continue reading

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THE NEW TRIAL OF SOCRATES 2012: Serious stuff for Thought Leaders

In the spring of 399 B.C., Socrates confronted 500 Athenians, citizens, judges and jurors, in his trial initiated by the charges leveled at him by Meletus, Anytos and Lycon. The trial began with a reading of the formal charges: Socrates … Continue reading

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Building Ripples Into Your Futureproof Brand

By Marc Stoiber The concept of brand has rippled, or expanded, greatly with the rise of sustainability. Suddenly, it isn’t all about limiting interaction to times revolving around consumption. Companies are thinking about how the consumer can do more, impacting … Continue reading

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Brandkarma: an open reputation system for brands

Brandkarma is a new, open reputation system for brands designed to amplify ratings and suggestions to drive positive change.Brandkarma looks at brands in a new light. How good are their Products, how well do they treat People, and how well … Continue reading

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The two pillars of any successful Community investment

Financial commitment and active engagement are the two pillars of any successful community investment according to experts. . And Bell Canada seems to know well this rule.The largest communications company in Canada, has just published its 2010 Corporate Responsibility Report … Continue reading

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