Category Archives: Competitiveness

In a volatile business climate, companies can gain advantage by learning from nature’s rules

Posted on May 11, 2013 by Costas Kataras

Good business is fundamentally about seeking out opportunities for value creation, not about trying to get something for nothing. As our social, economic and environmental landscapes become ever more volatile, business approaches need to adapt and evolve to optimise the … Continue reading →

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Twitter enters the boardroom?

Posted on September 11, 2012 by Costas Kataras

As social media spreads around the globe, one enclave has proven stubbornly resistant, according to FastCompany: the boardroom. Perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. … Continue reading →

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Σε αφανισμό οδηγούνται οι μεγάλες ελληνικές βιομηχανίες από τις εξοντωτικές τιμές του φυσικού αερίου

Posted on August 20, 2012 by Costas Kataras

Με Ειδικό Φόρο Κατανάλωσης (ΕΦΚ) δεκαπλάσιο από άλλες χώρες, έλλειψη ανταγωνισμού, μονοπωλιακές πρακτικές, άκαμπτο ρυθμιστικό πλαίσιο και εξοντωτικά τιμολόγια που είναι 100% ακριβότερα από ότι σε γειτονικές χώρες και σε χώρες της ΕΕ, το φυσικό αέριο βάζει τη ταφόπλακα στην … Continue reading →

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Towards the customer obsessed brand?

Posted on August 9, 2011 by Costas Kataras

Welcome to the Age of the Customer and invest accordingly says Josh Bernoff  of Forrester Research , author of a new report titled “Competitive Strategy In The Age Of The Customer”. According to the report, previous sources of dominance (ie  manufacturing, … Continue reading →

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A CSR Toolbox for European Companies

Posted on December 14, 2009 by Costas Kataras

Corporate social responsibility (CSR) is of crucial importance for competitiveness in Europe, says the latest European Competitiveness Report published by the European Commission. The annual report analyses productivity and competitiveness issues in the EU. In that context the so called … Continue reading →

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The “Nice Way” business advantage, now in a series of lectures

Posted on November 25, 2009 by Costas Kataras

A number of new research findings, recently published bestseller books (ie The Brand Bubble, John Gertzema, Chief Insights Officer, Young & Rubicam / WPP Group, November 2008 and The Spirit Level: Why More Equal Societies Almost Always Do Better, Richard … Continue reading →

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"Πράσινη" Ουτοπία

Posted on December 20, 2008 by Costas Kataras

21/01/2010, Μια ομάδα «άκαπνων» διαμορφωτών πολιτικής πλασάρει το νέο, και ίσως τελευταίο μας, όραμα για ανάπτυξη: την «πράσινη οικονομία».Μας λένε όμως, από άγνοια ή σκοπιμότητα, τη μισή φράση. Γιατί η φράση ολόκληρη, όπως διατυπώνεται και στη στρατηγική της Ευρώπης, έχει … Continue reading →

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