Category Archives: CSR and Global Brands

Corporate sustainability was less sexy in 2012 ?

  It was an odd year for green business, and it began with some mixed signals about how far companies were coming on sustainability. A GreenBiz report indicated that progress had slowed or even regressed, but MIT and BCG also … Continue reading

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IKEA Foundation : “Soft Toys for Education “ campaign was able to donate 12,4 mil euro last year

Every year, the IKEA Foundation donates €1 for every soft toy sold in participating IKEA stores in November and December. The donation goes to Save the Children and UNICEF , and is spent on children’s educational projects. The IKEA Foundation … Continue reading

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Brands in the Edge of Ethos : You Want Success? Start a Mass Movement.

There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes  and , ultimately, find and  push their buy button in their brain . … Continue reading

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Monsanto and other Global Brands Give Millions to Kill GMO Labeling

New campaign finance reports reveal that Monsanto Co. just contributed $4.2 million to defeat Proposition 37 in California / US, which would require labeling of genetically engineered food, according to consumer watch dog Right to Know .  That is the largest contribution … Continue reading

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The stigma of CSR

Numerous studies in the last decade or so are supporting the view that brands and corporations involved in CSR are rewarded with a number of benefits: from increased brand preference and brand loyalty, to improved financial performance and stock prices. … Continue reading

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Focus on “Nice Brands”:Patagonia – Nice Lessons from a Reluctant Businessman

Before the recent global interest in  corporate social responsibility (CSR), there is already a  sustainable company called Patagonia. Yvon Chouinard, the founder and owner of Patagonia, Inc is one of the few business leaders who understand that if your business … Continue reading

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Who says beauty is not sustainable?

Why is an ageing society significant for L’Oréal and its consumers? How the cosmetics giant approach biodiversity challenges? What is its position on scientific breakthroughs such as adult stem cell research?These and other key sustainability topics have been identified by … Continue reading

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The two pillars of any successful Community investment

Financial commitment and active engagement are the two pillars of any successful community investment according to experts. . And Bell Canada seems to know well this rule.The largest communications company in Canada, has just published its 2010 Corporate Responsibility Report … Continue reading

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CSR :Top five trends of Q2/2011

“ With the maturing of CSR (and some will say, the ‘commercialization” of CSR), the conversation is revolving more and more around the deeper integration of sustainability into business value, strategy, culture and the intersection of CSR with core business … Continue reading

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"Cradle to Cradle" : A biomimetic approach to the design of products that calls for radical changes for corporations and brands

In Cradle to Cradle, authors McDonough and Braungart argue that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design.C2C is a biomimetic approach to the design of systems. It … Continue reading

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