It was an odd year for green business, and it began with some mixed signals about how far companies were coming on sustainability. A GreenBiz report indicated that progress had slowed or even regressed, but MIT and BCG also … Continue reading
Every year, the IKEA Foundation donates €1 for every soft toy sold in participating IKEA stores in November and December. The donation goes to Save the Children and UNICEF , and is spent on children’s educational projects. The IKEA Foundation … Continue reading
There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes and , ultimately, find and push their buy button in their brain . … Continue reading
New campaign finance reports reveal that Monsanto Co. just contributed $4.2 million to defeat Proposition 37 in California / US, which would require labeling of genetically engineered food, according to consumer watch dog Right to Know . That is the largest contribution … Continue reading
Numerous studies in the last decade or so are supporting the view that brands and corporations involved in CSR are rewarded with a number of benefits: from increased brand preference and brand loyalty, to improved financial performance and stock prices. … Continue reading
Before the recent global interest in corporate social responsibility (CSR), there is already a sustainable company called Patagonia. Yvon Chouinard, the founder and owner of Patagonia, Inc is one of the few business leaders who understand that if your business … Continue reading
Why is an ageing society significant for L’Oréal and its consumers? How the cosmetics giant approach biodiversity challenges? What is its position on scientific breakthroughs such as adult stem cell research?These and other key sustainability topics have been identified by … Continue reading
