Category Archives: Happiness and Well-Being

What Brands are Doing to Our Brains?

Posted on September 9, 2011 by Costas Kataras

Brands activating our left angular gyrus, left dorsolateral prefrontal cortex  or left orbitofrontal gyrus, ie systems  in our brain that are associated with the extraction of meaning, conceptual organization,  reward, etc could be  common topics in the  daily agenda of … Continue reading →

Posted in Ethics, Forward Thinking, Happiness and Well-Being, Nice Brands | 2 Comments

Danish secrets for a Better Life- The country steadily tops all happiness metrics

Posted on July 27, 2011 by Costas Kataras

How do you define a better life? What matters most to you – good schools, safe streets or something else?Don’t worry. The Danes know all these secrets as they are No 1 in all relevant well-being , better life, and … Continue reading →

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The Scandinavian Paradox: Scandinavian countries lead also in the new BCNF well-being index

Posted on December 7, 2010 by Costas Kataras

An interesting study for better measuring people’s well-being: the BCFN Index from Barilla Center. The BCFN Index takes as its premise that a country’s wellbeing depends on many different variables that cannot solely be attributed to economic aspects. Hence, GDP, … Continue reading →

Posted in Business and Society, CSR and Global Brands, Happiness and Well-Being | Leave a comment

Frontiers of Happiness

Posted on January 24, 2009 by Costas Kataras

Dan Gilbert presents research and data from his exploration of happiness, sharing some surprising tests and experiments . To watch this TED video click here. Dan , a Harvard psychologist, believes that in our ardent, lifelong pursuit of happiness, most … Continue reading →

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Πόση ευτυχία χωράει μια γυναικεία τσάντα ?

Posted on December 10, 2008 by Costas Kataras

04/05/2008, Αν και η ευτυχία μας φαίνεται μια κοινή έννοια , η ουσία της παραμένει δυσεξήγητη ανά τους αιώνες. Μπορούμε όμως να πούμε ότι για το δυτικό κόσμο τουλάχιστον, όπου έχουν λυθεί τα άμεσα προβλήματα επιβίωσης, υπάρχουν δυο τουλάχιστον στοιχεία … Continue reading →

Posted in Happiness and Well-Being, Marketing and Advertising, Other Languages Edition | Leave a comment

Η ευτυχία δεν μένει πια εδώ …

Posted on December 8, 2008 by Costas Kataras

23/10/2009,Στους οικονομολόγους , από δεκαετίες είναι γνωστό το Παράδοξο της Προόδου ( Easterlin Paradox ) που παρατηρείται στις αναπτυγμένες οικονομίες στην Δύση. Σύμφωνα με αυτό, ενώ το εισόδημα των πολιτών αυξάνεται σταθερά τις τελευταίες δεκαετίες (ΑΕΠ / κατά κεφαλή ), … Continue reading →

Posted in Economics/Politics, Happiness and Well-Being, Other Languages Edition | Leave a comment