Category Archives: Marketing and Advertising

Rebranding Greece

Brand Greece certainly has a perception problem. While other EU countries have worse economic indicators regarding debt and fiscal discipline,  Greece  easily is considered Europe’s top laggard and a  prominent member in the PIGS club. Greeks are the ones that … Continue reading

Posted in Marketing and Advertising | Leave a comment

Towards the customer obsessed brand?

Welcome to the Age of the Customer and invest accordingly says Josh Bernoff  of Forrester Research , author of a new report titled “Competitive Strategy In The Age Of The Customer”. According to the report, previous sources of dominance (ie  manufacturing, … Continue reading

Posted in Competitiveness, Leadership, Marketing and Advertising | Leave a comment

Restoring Confidence in Brands: What’s your Big Idea?

”Business (and brands ? ) is a necessary evil in society… only the worst sorts of people are involved” ,Plato,  the ancient Greek philosopher used to say. Corporate power, accumulated by the “Arrogant Capitalism” of the inequalities, is dramatically deteriorating, … Continue reading

Posted in Marketing and Advertising, Nice Capitalism | 4 Comments

Arrogant Brand? You’re Dead To Me!

It’s almost three years now, and before the economic crisis, that I wrote my book “ Nice Capitalism- A Secret Journey to the Death of the Arrogant Brant”. Since then, continuously and steadily new research data and studies are confirming … Continue reading

Posted in Books, Marketing and Advertising, Nice Capitalism | Leave a comment

Desperate Brands (…for Media )

Media fragmentation—and its resulting complexity of choices—remains the biggest challenge facing Unilever and its agencies. Brands can be part of the answer, by connecting media channels in an organized and compelling way, according to Weed. After all, as he sees … Continue reading

Posted in Marketing and Advertising | Leave a comment

Nice Brands Finish First ? – The Emergence of New Species in the Brand Ecosystem

Analysis is showing that brands today, contrary to what is widely believed are forced both off the market and out of the hearts and minds of people. A number of emerging forces or “known unknowns” have been identified that could … Continue reading

Posted in Forward Thinking, Ideas Worth Spreading, Marketing and Advertising | Leave a comment

When the Social Media Bubble Burst

The social media bubble is about to burst says Axel Schultze, social media practitioner, author of “Channel Excellence”. People are recognizing already that the endless hours of watching the incoming streams from Twitter and Facebook or all the status updates … Continue reading

Posted in Forward Thinking, Ideas Worth Spreading, Marketing and Advertising | Leave a comment

Fashion and Social Conscience: Prestige vs Practices of the Brand.

Most of us have an inherent need to be accepted and will alter the way we present ourselves and our buying habits accordingly, says Yoan Massie in an interesting article about the world of fashion. Over history, the following of … Continue reading

Posted in Business and Society, Forward Thinking, Ideas Worth Spreading, Marketing and Advertising | Leave a comment

Some investments aren’t meant to make a profit.

The business of.. business isn’t only about profit. It’s about people. Particularly people who have made a difference. We often meet these people at moments when they feel at their most vulnerable or helpless. But it’s in such moments that … Continue reading

Posted in Business and Society, CSR and Global Brands, Marketing and Advertising | Leave a comment

What’s Wrong with Drug Marketing Communications ?

Prescription drugs have brought many benefits for many people, but their marketing is mired in controversy. Weak government regulation and inadequate industry codes mean that drug companies are using irresponsible marketing to push their pills on doctors, the public and … Continue reading

Posted in CSR and Global Brands, Ethics, Marketing and Advertising | Leave a comment