Category Archives: Marketing and Advertising

Top 3 most listened podcasts for 2009 in The Engaging Brand

The Engaging Brand (TEB) site announced the ranking of the most popular shows (podcast ) produced in 2009, series of interviews of Mrs Anna Farmery with global business and marketing personalities . The interview with Costas Kataras, Are We Facing … Continue reading

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Trends That Will Drive Consumer Thinking in 2009

JWT, one of the world’s largest advertising agencies, has released its fourth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead. According to JWT, major trends for 2009 include the energy … Continue reading

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Socialism, Capitalism and… Brands

An interesting perspective of the ideas presented in Nice Capitalism, are discussed in Conscious Images a blog marketing the social economy. “These are huge ideas that seem supported by the evidence we see now of the impact on U.S. brands … Continue reading

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Are we Facing the Death of the Brand?

Anna Farmery of The Engaging Brand “in a talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead”. The talk is about:Are brands in decline?What do we mean by the death … Continue reading

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Advertising Spend During a Downturn

Back in 1990 Stephen King published a study on advertising spend during a downturn.His conclusion: that businesses which cut advertising would be long-term losers.During recession, the data showed that only a third of companies cut their advertising spend – by … Continue reading

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Πόση ευτυχία χωράει μια γυναικεία τσάντα ?

04/05/2008, Αν και η ευτυχία μας φαίνεται μια κοινή έννοια , η ουσία της παραμένει δυσεξήγητη ανά τους αιώνες. Μπορούμε όμως να πούμε ότι για το δυτικό κόσμο τουλάχιστον, όπου έχουν λυθεί τα άμεσα προβλήματα επιβίωσης, υπάρχουν δυο τουλάχιστον στοιχεία … Continue reading

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