Category Archives: Marketing and Advertising

Fashion and Social Conscience: Prestige vs Practices of the Brand.

Most of us have an inherent need to be accepted and will alter the way we present ourselves and our buying habits accordingly, says Yoan Massie in an interesting article about the world of fashion. Over history, the following of … Continue reading

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Some investments aren’t meant to make a profit.

The business of.. business isn’t only about profit. It’s about people. Particularly people who have made a difference. We often meet these people at moments when they feel at their most vulnerable or helpless. But it’s in such moments that … Continue reading

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What’s Wrong with Drug Marketing Communications ?

Prescription drugs have brought many benefits for many people, but their marketing is mired in controversy. Weak government regulation and inadequate industry codes mean that drug companies are using irresponsible marketing to push their pills on doctors, the public and … Continue reading

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Top 3 most listened podcasts for 2009 in The Engaging Brand

The Engaging Brand (TEB) site announced the ranking of the most popular shows (podcast ) produced in 2009, series of interviews of Mrs Anna Farmery with global business and marketing personalities . The interview with Costas Kataras, Are We Facing … Continue reading

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Trends That Will Drive Consumer Thinking in 2009

JWT, one of the world’s largest advertising agencies, has released its fourth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead. According to JWT, major trends for 2009 include the energy … Continue reading

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Socialism, Capitalism and… Brands

An interesting perspective of the ideas presented in Nice Capitalism, are discussed in Conscious Images a blog marketing the social economy. “These are huge ideas that seem supported by the evidence we see now of the impact on U.S. brands … Continue reading

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Are we Facing the Death of the Brand?

Anna Farmery of The Engaging Brand “in a talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead”. The talk is about:Are brands in decline?What do we mean by the death … Continue reading

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