Category Archives: Nice Brands

Tomorrow’s Leaders Selfless and Ready to Collaborate ?

Conventional wisdom holds that winning, whether in business or life, is a zero-sum game: One wins and the other loses. Yet when surveyed about the ideal modern leader, 64,000 people in 13 countries–from China to Canada–wished their leaders were slightly … Continue reading

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Brands in the Edge of Ethos : You Want Success? Start a Mass Movement.

There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes  and , ultimately, find and  push their buy button in their brain . … Continue reading

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Monsanto and other Global Brands Give Millions to Kill GMO Labeling

New campaign finance reports reveal that Monsanto Co. just contributed $4.2 million to defeat Proposition 37 in California / US, which would require labeling of genetically engineered food, according to consumer watch dog Right to Know .  That is the largest contribution … Continue reading

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Brandkarma: an open reputation system for brands

Brandkarma is a new, open reputation system for brands designed to amplify ratings and suggestions to drive positive change.Brandkarma looks at brands in a new light. How good are their Products, how well do they treat People, and how well … Continue reading

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What Brands are Doing to Our Brains?

Brands activating our left angular gyrus, left dorsolateral prefrontal cortex  or left orbitofrontal gyrus, ie systems  in our brain that are associated with the extraction of meaning, conceptual organization,  reward, etc could be  common topics in the  daily agenda of … Continue reading

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Brands in search of a more enlightened form of capitalism?

 “Conventional capitalism is dying with yesterday’s industrial era model of growth in permanent decline. Increasingly, the advantage will cede to companies that practice a more enlightened form of business, paying more than just lip-service to environmental and social agendas. According … Continue reading

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Focus on “Nice Brands”:Patagonia – Nice Lessons from a Reluctant Businessman

Before the recent global interest in  corporate social responsibility (CSR), there is already a  sustainable company called Patagonia. Yvon Chouinard, the founder and owner of Patagonia, Inc is one of the few business leaders who understand that if your business … Continue reading

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