Category Archives: Nice Capitalism

Tomorrow’s Leaders Selfless and Ready to Collaborate ?

Conventional wisdom holds that winning, whether in business or life, is a zero-sum game: One wins and the other loses. Yet when surveyed about the ideal modern leader, 64,000 people in 13 countries–from China to Canada–wished their leaders were slightly … Continue reading

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Brands in the Edge of Ethos : You Want Success? Start a Mass Movement.

There’s a new talk in the marketing world now and it has to do with… movements. The goal is to use people as Media, exploit their causes  and , ultimately, find and  push their buy button in their brain . … Continue reading

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After Capitalism? “Nice Capitalism” … of course !!

Economist Jayati Ghosh has seven dreams for an ideal society, which would root out inequality but preserve cultural differences. You can see the relevant video in Guardian here. She is one of the world’s leading economists, professor of economics at Jawaharlal … Continue reading

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Brands in search of a more enlightened form of capitalism?

 “Conventional capitalism is dying with yesterday’s industrial era model of growth in permanent decline. Increasingly, the advantage will cede to companies that practice a more enlightened form of business, paying more than just lip-service to environmental and social agendas. According … Continue reading

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Restoring Confidence in Brands: What’s your Big Idea?

”Business (and brands ? ) is a necessary evil in society… only the worst sorts of people are involved” ,Plato,  the ancient Greek philosopher used to say. Corporate power, accumulated by the “Arrogant Capitalism” of the inequalities, is dramatically deteriorating, … Continue reading

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Focus on “Nice Brands”:Patagonia – Nice Lessons from a Reluctant Businessman

Before the recent global interest in  corporate social responsibility (CSR), there is already a  sustainable company called Patagonia. Yvon Chouinard, the founder and owner of Patagonia, Inc is one of the few business leaders who understand that if your business … Continue reading

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Arrogant Brand? You’re Dead To Me!

It’s almost three years now, and before the economic crisis, that I wrote my book “ Nice Capitalism- A Secret Journey to the Death of the Arrogant Brant”. Since then, continuously and steadily new research data and studies are confirming … Continue reading

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